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Spot on! Excellent summary of the challenge and opportunity.

<p><img width=100% src=”/images/image_148_39555706″ width=”500px”></p> <p>For sales people, social proof is one of the most powerful forms of influence, as <a>Robert Ciadini proved in his seminal book on the topic</a>. It’s no secret that the best leads are referrals. Second best is the friend who is a customer in common: “Oh, Peter chose Salesforce for his CRM. Maybe I should consider them too.” Social proof confers the trust of a relationship to the salesperson improving close rates. </p> <p>But social proof is entirely absent from sales software. Salesforce which generates $3B in …

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