All of these skills are mandatory. Read More at The Huffington Post
Posts By: mhiggins@performcg.com
6 things I learned working with social media influencers
Influencers will play a larger and ever increasing role in creating brand awareness. Spend time understanding this reality. If you’re thinking about using social influencers to grow your audience, here are six steps to making the most of your influencer contacts. Read More at The Next Web
4 Types of Content Your Sales Team Can Share To Engage Prospects
When it comes to social selling, salespeople want to share content that is going to spark conversations, not drive awareness. Read More at www.salesforlife.com
Top 5 Infographics On How To Create The Perfect LinkedIn Profile For Social Selling
Time to bust out your Linkedin profile and make some updates! Check out this round-up of the top 5 infographics on how to create the perfect LinkedIn profile for social selling. Read More at www.salesforlife.com
20% To 50% Of Media Spend Wasted In Siloed Planning Methods 04/21/2016
2001 A Space Odyssey Lives! In a new white paper, “Cross-Screen Planning,” TubeMogul says the way marketers currently plan and buy media across screens is broken. In fact, depending on the audience, anywhere from 20% to 50% of media might be wasted due to siloed planning. Read More at www.mediapost.com
Engagement Is Byword For Savvy Marketers 04/21/2016
Email, Social, Mobile. Learn it, love it, liveit According to a new Salesforce survey, marketers are increasingly focused on customer satisfaction and engagement as their top measures for success. 65% of high-performing marketers say they’ve adopted a customer journey strategy. Read More at www.mediapost.com
Social Selling Key Trends: The Year Of Massive Adoption With New Research [Video]
Worth the watch. Discover how your peers are embracing social selling and driving results, and how you can seize this opportunity to gain an edge. Read More at www.salesforlife.com
YouTube tools | Wordtracker Academy
For the DIY set, this is a great set of tools to produce and publish quality content for your online channel. When it comes to making the most of YouTube, the social network more than does its best to help you out – it offers a range of free tools to help fine tune your… Read More
The Death Of Cold Calling: 16 Stats That Prove It [Infographic]
Know the facts. And then take the appropriate action. Check out this infographic on 16 stats on the demise of cold calling and the rise of social selling. Read More at www.salesforlife.com
The No. 1 source of referrals for a high-growth business
Skill is valued, and so is reputation. To your best to develop both. Companies believe customers are the best source of referrals. Yet 80% of firms get referrals from a surprising source, a recent study shows. Read More at CNBC